![Two-step Flow Model: Mass Media to Consumer (Katz and Lazarsfeld, 1955) | Download Scientific Diagram Two-step Flow Model: Mass Media to Consumer (Katz and Lazarsfeld, 1955) | Download Scientific Diagram](https://www.researchgate.net/profile/Gary-Wingenbach/publication/259399114/figure/fig1/AS:297084658962438@1447841910667/Two-step-Flow-Model-Mass-Media-to-Consumer-Katz-and-Lazarsfeld-1955.png)
Two-step Flow Model: Mass Media to Consumer (Katz and Lazarsfeld, 1955) | Download Scientific Diagram
![The Two-Step Flow Theory. In 1948, Paul Lazarsfeld, Bernard Berelson and Hazel Gaudet published The People's Choice – a paper analyzing the voters' decision-making. - ppt download The Two-Step Flow Theory. In 1948, Paul Lazarsfeld, Bernard Berelson and Hazel Gaudet published The People's Choice – a paper analyzing the voters' decision-making. - ppt download](https://images.slideplayer.com/26/8391292/slides/slide_2.jpg)
The Two-Step Flow Theory. In 1948, Paul Lazarsfeld, Bernard Berelson and Hazel Gaudet published The People's Choice – a paper analyzing the voters' decision-making. - ppt download
![Two Step Flow Theory - Two Step Flow Theory Lazarsfeld believed that social theory must be strongly based on empirical facts Lazarsfeld conducted a | Course Hero Two Step Flow Theory - Two Step Flow Theory Lazarsfeld believed that social theory must be strongly based on empirical facts Lazarsfeld conducted a | Course Hero](https://www.coursehero.com/thumb/96/7f/967f6635f90bfe11a3030def3b2d5a277d98b5df_180.jpg)