![Kommunikationsforum | Hvad skal der til for at skabe et stærkt corporate brand? Hvordan leder man et brand igennem sine mange forskellige stakeholdere? Ny bog af Majken Schultz og Mary Jo Hatch Kommunikationsforum | Hvad skal der til for at skabe et stærkt corporate brand? Hvordan leder man et brand igennem sine mange forskellige stakeholdere? Ny bog af Majken Schultz og Mary Jo Hatch](http://www.kommunikationsforum.dk/log/multimedia/billeder%20til%20artikler/figur1.jpg)
Kommunikationsforum | Hvad skal der til for at skabe et stærkt corporate brand? Hvordan leder man et brand igennem sine mange forskellige stakeholdere? Ny bog af Majken Schultz og Mary Jo Hatch
![Organizational Identity Dynamics Model (Hatch & Schultz, 2002, p. 991) | Download Scientific Diagram Organizational Identity Dynamics Model (Hatch & Schultz, 2002, p. 991) | Download Scientific Diagram](https://www.researchgate.net/profile/Nikolas-Sonneborn/publication/344177760/figure/fig1/AS:933921256660993@1599675587356/Organizational-Identity-Dynamics-Model-Hatch-Schultz-2002-p-991.png)
Organizational Identity Dynamics Model (Hatch & Schultz, 2002, p. 991) | Download Scientific Diagram
![2.1 A model of organizational identity dynamics. Based on Hatch and... | Download Scientific Diagram 2.1 A model of organizational identity dynamics. Based on Hatch and... | Download Scientific Diagram](https://www.researchgate.net/profile/Mary-Hatch-5/publication/292689686/figure/fig1/AS:452649272254464@1484931404101/1-A-model-of-organizational-identity-dynamics-Based-on-Hatch-and-Schultz-2002_Q640.jpg)
2.1 A model of organizational identity dynamics. Based on Hatch and... | Download Scientific Diagram
![Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding by Mary Jo Hatch Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding by Mary Jo Hatch](https://i.gr-assets.com/images/S/compressed.photo.goodreads.com/books/1348822027i/2253049._UY630_SR1200,630_.jpg)
Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding by Mary Jo Hatch
![Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding | Wiley Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding | Wiley](https://media.wiley.com/product_data/coverImage300/03/07879983/0787998303.jpg)